Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains,...
“Digital Marketing” is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead...
Have you ever been on a sales job interview and the interviewer said, “Can you sell me this pen?” While the task itself may seem very simple for most prospective salespeople, the question can be hard to answer with any type of success. And, sometimes your answer can...
The goal here is to conduct stronger discovery. Also, when someone says they are happy, to me it’s a red flag. Consider these questions to uncover hidden opportunities: Tell me why you say that, explain to me what you mean. How do you consistently the ideal...
In Stephen Covey’s famous book, The Seven Habits of Highly Effective People, my favorite habit is – Begin with the end in mind. From my perspective, that is what the art of setting expectations in sales is all about. How often have you met with a potential client and...
Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...
Your business wants to reach out to people in your immediate area. You don’t need search engine optimization because you don’t want or need customers from Kansas trying to find your Excavating business in Texas, right? Actually, SEO isn’t just for companies that want...
Most mornings upon waking, I head into the Google My Business Forums and answer a few questions. I get that I am doing free work for Google but I have always found that there is some personal satisfaction helping other small businesses deal with the realities of...
