National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. When I worked in NBC’s...
Why is SEO Better than PPC? SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help...
Summary: Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are. Creating a successful listing that won’t be suspended requires avoiding...
Thought to share….Here is a Great example of a company creating a KEYWORD, a marketplace and driving people deeper down the funnel. 84 Lumber did the SUPER BOWL commercial for JOURNEY 84, their take on immigration and community partnership. It was an odd...
Google’s Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google’s search algorithm. Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and...
Google is testing a new Google local knowledge panel layout with owners promotions. Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by...
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages. Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because...
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another...
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of...
What Happens When You Sign Up for Yext? Business Details: The business’s information footprint turned out to not be as messy as one would expect from a personal injury firm. Especially one that has been operating since 1958. The NAP that we are working with is:...
