If you’ve been using paid search for a while and haven’t tried “programmatic” ads, now could be a good time for a change. Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to...
With the new year right around the corner, we asked a dozen marketing and agency execs, hailing from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans. Am I focused on the right metrics for a...
You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s British Whiteboard Friday, Will Critchlow and Tom Anthony of...
Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new...
In The Empire Strikes Back, when Yoda is training Luke to be a Jedi, he demonstrates the power of the Force by raising an X-wing fighter from a swamp. Luke mutters, “I don’t believe it.” Yoda replies, “That is why you fail.” As usual, Yoda was right—and science backs...
Audience Demographics: Who’s Tuning In Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. Here are some of the most common myths about YouTube viewers, and the data-backed...
By: Jacob Morgan http://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#4d248e956828 The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace...
http://adage.com/article/privacy-and-regulation/ad-industry-fcc-privacy-rules-wrong/306507/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social By: Kate Kaye “The FCC got this wrong.” At least that’s the reaction of the Direct...
https://www.linkedin.com/pulse/greatest-sales-deck-ive-ever-seen-andy-raskin?trk=hp-feed-article-title-like By: Andy Raskin It’s Zuora’s and it’s brilliant. Here’s why. A few months ago, my friend Tim took a new sales job at a Series C tech...
They know they’re spending money in the wrong places By: Kristina Monllos http://www.adweek.com/news/advertising-branding/gary-vaynerchuck-argues-marketers-are-fighting-attention-war-174160 Have you seen The Big Short? Gary Vaynerchuk has and he believes what it...
