Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. By: Kaspar Szymanski http://searchengineland.com/10-reasons-seo-just-like-fitness-260070 SEO industry workers...
Kurtis’ Disclaimer: Bob misses 73.2% of the time, but this blog post has value 100% of the time. Its a good read to “pick up” and make some of your own professional statements with. Visit the archive: lefsetz.com/wordpress/ NO SELF PROMOTION Nothing...
https://moz.com/blog/why-every-website-should-invest-local-links-citations-whiteboard-friday By: Rand Fishkin At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying...
APPLE It’s over folks. In tech, he not busy growing is already dying. The landscape is littered with companies that dominated once and failed thereafter. And dominance is key. Something Apple no longer does. Samsung and Huawei and Android are eating into the...
https://moz.com/blog/local-seo-where-to-focus-your-efforts-now By: Casey Meraz In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to...
Website Introduction Website Introduction A well-constructed website should answer the initial question that visitors are seeking. They come to your website to find something that is worth the effort they spend to get there. Knowing this information before the...
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant...
by Devon Vocke http://www.business2community.com/digital-marketing/7-myths-digital-marketing-keep-growing-01574215#kQMm73jTfMhfoI5Z.97 According to eMarketer, businesses spent more than $170 billion in digital marketing in 2015. The industry is experiencing exploding...
http://www.wordstream.com/click-through-rate By: Larry Kim In Internet marketing, CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high click-through rate is...
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. By: Greg Gifford Local SEO doesn’t happen in a vacuum If you’ve read any of my past articles, you know that I sometimes (usually)...
